What is Maida Flour?
Maida flour is similar to all purpose flour, but undergoes a different milling process and is mostly used in India and Indian cuisine. The wheat grain is finely milled and the bran (the brown part) is separated from it. The flour is bleached either due to atmospheric oxygen, or by using chemical bleaches. White maida flour is used mainly for cakes, baked goods and flat breads. The taste is mild.